Video is everywhere! Facebook Live, YouTube, Instagram. Businesses and organization are using this media to get their message out quickly and effectively to current and potential customers. Healthcare is no exception.
You don’t need to spend a lot on equipment. A video filmed with a smartphone (iPhone or Android) works just great and accomplishes the connection with the audience you’re trying to achieve (engaging the patient).
I would recommend you buy a cheap tripod that holds your smartphone to do these videos, rather than holding your phone by hand. For about $20, you can get a nice tripod on Amazon or from other retailers. This allows you to focus on the getting everything right for an organized shot, and not worrying about holding the camera still while filming. This has been so helpful! It has also allowed me to work on my own video blog without a need for help or staff.
I do a lot of prep work before I shoot the video. I usually look at keeping the video short, 1-2 minutes (or less) is optimal. With this in mind, I get my thoughts organized and down to a few points I want to convey.
When using talent, a professional on-screen person, I write out and time the script with a stopwatch (on my iPhone) to make sure it hits the time that I want in the video. I then go back and refine my points and go through it out loud to make sure it flows for the person who’ll be in the video. I send the script to the talent and let them have input, and make it their own when speaking. They usually know what they’re doing and can really help the process! After the points are established that we want to convey (new area of the clinic, products and service or surgical procedure etc.) we set up a time and place within the clinic to shoot the video. Again, when working with talent they know what they are doing and won’t take long to make it happen.
For one of the clinics I work with, we wanted to highlight their physical therapy area so my talent dressed up in nice warm ups and we shot the video.
When doing a ‘self’ video, or video blog (commonly referred to as a vlog), my advice is to speak from the heart. Keep it short and to the point. Set up the shot with your smartphone or have someone help you shoot this, and then upload to Facebook, Instagram, Twitter, Youtube, etc.
Once the video is shot on your smartphone, you can edit it. On my iPhone I use iMovie and it has worked beautifully! You can edit with one finger. This will allow you to film simple videos on your smartphone and post them on your social media for your patients and others to see.
Remember in doing these videos, I use my life motto – “anything worth doing well is worth doing poorly at first.” Do one video and the next one you do will be better!