Marketing, marketing, marketing. Everyone knows they need to do it. For many years, any form of marketing or advertising by physician’s or clinics was taboo. Times they are a changin’ and in this day and time marketing, particularly content marketing, is critical for success.
In today’s market, healthcare consumers google physicians and clinics before ever making their first appointment. And it’s not just the 20 and 30 somethings. As I’ve shared before, my mom, who is in her late 70’s, searched online for healthcare providers when moving to a new town. Her decision was heavily influenced by what she learned online.
One of the simplest and most affordable marketing methods you can use is content marketing. The major advantage is that you control the message. When used effectively, you also set yourself up as an authority and the go-to source for healthcare information. It’s one of the best things you can do to market your practice.
I like what the folks at Health Care Success say about content marketing.
Publishing information that is interesting and useful to the public—about topics where you are an expert—has the power to engage prospective patients, influence their purchase decisions, and inspire their referrals.
Wow! Content marketing is powerful stuff! Let us know how we can help you with all your marketing needs.