One of the many things I’ve observed over my years of working out of coffee shops has been ‘how hard people work’. -How diligent they are about what they do. Whether you’re a barista hustling to get an order out, interviewing for a job or the many others focused on what they have to do […]
Selecting the Right Medical Software Technology
It is time-consuming, not to mention an overwhelming process to try to choose the right software technology for your practice, ASC (ambulatory surgery center), or hospital. You just want a product that will do what you need it to do at a fair price. But how do you decide? Every day, we help our clients […]
When Cyber Security Fails: communicating with the press
Last month, I shared ways you can secure patient health information. (Click here to read). But what if you miss something? What if your safety net fails? Unfortunately, despite having security protocols and following a policy, your clinic may find itself hacked and your data held for ransom. If a situation such as this happens, […]
Video Marketing for Healthcare: it’s easier than you think
Video is everywhere! Facebook Live, YouTube, Instagram. Businesses and organization are using this media to get their message out quickly and effectively to current and potential customers. Healthcare is no exception. You don’t need to spend a lot on equipment. A video filmed with a smartphone (iPhone or Android) works just great and accomplishes the […]
HIPAA Audits and Redacting
One of the latest coffee meetings that got my attention was one I had recently at Starbucks about a HIPAA audit and the Office of Civil Rights (OCR). Sitting down with a hospital CEO, we were going over several things, and during the course of the conversation she mentioned that her organization had recently gone […]